18d • 💬 General Discussion
She kept "improving" her content.
Worked with a consultant last month who posted 3x/week but switched topics constantly.
"I'm giving people variety, " she said.
Here's the thing though. Every time you pivot topics, you reset the algorithm's understanding of who you are. It never gets a chance to figure out who to show your stuff to.
We picked ONE content angle. Posted about it for 60 days straight.
Result? Engagement tripled. DMs went from zero to 4-5 qualified leads weekly.
The "boring" consistency outperformed the "interesting" variety every single time.
Anyone else find that narrowing down actually grew their audience faster?
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She kept "improving" her content.
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