9h • General discussion
Stop undervaluing your first offer: Use outcome based income floor pricing
Most new founders price by copying competitors. That usually causes one of two problems: pricing too low to sustain the business, or pricing high without a clear value story.
A better approach is Outcome-Based Floor Pricing:
• Define one clear outcome your offer creates (time saved, revenue gained, stress reduced, etc.)
• Estimate a conservative dollar value of that outcome over 30 days
• Set your initial price at 10–20% of that value
Example: if your service helps recover $2,000/month in missed sales, a starting price around $300–$400 is both reasonable and easier to defend than “I matched market rates.”
This creates a rational price floor, protects margin, and positions you like an owner instead of someone apologizing for rates.
Try this today: write a one-sentence outcome for your offer, calculate its 30-day value for one ideal client, then set your floor price at 10–20%.
What’s one outcome your offer can reliably create, and what is that outcome conservatively worth in dollars.
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Stop undervaluing your first offer: Use outcome based income floor pricing
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