Apr 30 • How Ladies Talk to Tradies
Myth-busting: 'Women in construction myth #1: You need to sound like one of the boys'
Communication styles are different cross industries genders and experience. I definitely thought that I'd be heard and respected as a builder if I spoke like a bloke. WRONG.
Ive found that faking it is like you are being defensive...that breeds mistrust. On the flip side, when someone shows up authentically (even if that includes asking clarifying questions or admitting uncertainty), they trigger higher trust responses. The brain reads authenticity as confidence.
On a building site, this means: A woman who shows up as herself—curious, direct, collaborative—will be trusted MORE than a woman who's forcing a "tough bloke" voice.
Do you have an experience of being authentic or playing a cool one of the boys roles?
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Myth-busting: 'Women in construction myth #1: You need to sound like one of the boys'
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