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Sep 4 •
👋 Welcome to New Era Sports Builders
What's up everyone! Super excited to have you...welcome to Clifford Capital! Myself, my brother (Partner), and my firm are excited to build build this community with you. Brick by brick, burn the boats... How to get started: 1. Introduce yourself → Post your name, background (athlete/founder/operator), and what you’re building or exploring (THE MORE WE INTERACT THE MORE WE CAN SUPPORT) 2. Check The Locker Room Advantage Courses → Pick a clip that resonates and drop your biggest takeaway. Also, that is just the beginning. Let me know what else you would like to see. 3. Join an Open Locker Room → RSVP to our next live session (see “Events”). I'll be live every Monday! 4. Engage → Comment, share, and support others - the more you put in, the more you’ll get out. Community Rules: ✅ Collaborate - Give more than you take. ✅ Respect everyone’s journey - no rookie hazing. ✅ Keep it actionable: not just hype, but real lessons. Let's build here. ✅ Zero spam. Build relationships first. We’re here to build a new era of sports entrepreneurship together. Glad you’re here. LFG! —Sean Clifford
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Sep 11 •
AI Taking Jobs (or not??)
Had a great conversation with a woman in the airport about whether or not AI will wipe out working class jobs. Although I hear her completely, I truly believe that this gives people a new lane to find new jobs. The need for AI has never been larger for small businesses to catch up. The younger generation who might lose a job due to AI can also learn how to incorporate this into a benefit. Many boomers have no idea what AI even is, so being able to articulate the capabilities and incorporate them into a simple business structure opens up completely new opportunities. Where one door closes, another opens and we need to react to the changes at hand. Quickly.
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Sep 9 •
My entrepreneurial story
I started my entrepreneurial journey at Penn State, where I launched and scaled a NIL marketing agency while still playing quarterback. After growing the business, I successfully exited before making the transition to the NFL. That experience of building something from the ground up, leading under pressure, and learning how to execute in high-stakes environments sparked my passion for business and investing. Today, I run Clifford Capital and The New Era Fund, where I leverage my unique access to athletes, facilities, and industry operators to back and scale innovative companies in sports, consumer, and emerging technology. For me, entrepreneurship has always been about resilience, execution, and creating platforms that empower both founders and athletes to succeed.
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