If you had to choose ONE (1) niche today, what would it be and why?

If you're starting a home care agency and thinking about insurance first… pause. Most successful agencies launch with private pay for one simple reason: 💰 Cash flow = survival. Insurance contracts can take 3–9 months to approve. New agencies don’t fail because they lack vision. They fail because they run out of money.

Week 2 is where strategy replaces emotion. Most new owners choose insurance because it feels secure.Strong operators choose private pay because it builds control. Cash flow = survival.

Decision Time: Private Pay or Insurance – which will you choose for your agency launch, and why? 1. Private Pay = faster start, higher rates, flexible care, immediate cash flow. 2. Insurance = slower start, more paperwork, longer contracts. Drop your choice below and tell us your reasoning. I’ll comment with feedback on potential challenges and advantages for your plan!

This isn’t just business. It’s responsibility. It’s trust. It’s someone’s mother, father, or child. Lead like it matters — because it does. 💙🏡 #HomeCareCEO #MissionDriven