Over the past few weeks we’ve been rebuilding the Watson Training Academy to create a more focused environment for growth, discipline, and real transformation. The goal of this community has always been simple: To build disciplined men who take ownership of their lives. To support that mission, the academy has been reorganized into a clearer structure moving forward. Inside the community you’ll now see dedicated sections for: • Introductions so members can connect • Daily check-ins to build accountability • Wins and progress to track transformation • Challenges that push discipline and growth • Training drops and announcements from Jason This community is designed to be a place where men don’t just consume information, but actually apply what they learn and grow together. Your first step Every member should begin by completing the Life Audit. This assessment will help my team and I evaluate where you currently stand in key areas of life including: • Discipline • Mindset • Relationships • Business • Direction Complete the Life Audit here: https://forms.gle/2e1jizBoP6uoMeKm9 After completing the audit, head over to the Introduce Yourself section and share: • Where you’re from • What area of life you’re working to improve • What your biggest challenge is right now Over the coming weeks we’ll also be rolling out the next evolution of the academy, including expanded training, deeper implementation systems, and a structured membership model for those who want to go further. For now, focus on the fundamentals. Complete the Life Audit. Introduce yourself. Start engaging. Let’s build. — Jason

Jason kicked off his 30-day cold plunge challenge Monday and we're bringing it into the community officially NOW. Whether you're starting from Day 1 today or catching up, it doesn't matter. The rules are simple: cold plunge every day for 30 days and document it. Here's Jason's Day 1 video to kick things off for you. https://www.youtube.com/shorts/hbbT-hHPWwA?si=qU0DHzBK-f125j-L How to participate: - Start your Day 1 whenever you're ready - Drop your daily check-ins in the comments below (or post in the community) - Tag it #ColdPlungeChallenge so we can track everyone The guys who started Monday are already 4 days in, where will you be in 30 days if you start today?

The first BUILD THE MAN live event of 2026 is happening in Scottsdale this April. This isn't a motivational seminar where you leave pumped up and return to the same patterns. This is complete life reconstruction for those who are done playing small. Two full days of direct access to the B.U.I.L.D. framework. Jason breaking down what it actually takes to become physically dominant, mentally unbreakable, and operating at your full potential. Alli bringing the relationship perspective most men are missing. Your ticket includes bringing your spouse or a friend. This is intimate. Limited spots. High impact. Comment "EVENT" below to book a call with Jason and secure your spot.