This week I learned something surprising — “ghost jobs” are a real trend in the world…
These are roles advertised without any real intention to hire.
Some articles suggest that up to 30% of job posts might actually be ghost jobs.
That number might be debatable — but still, it’s worth asking why this happens… and how we can deal with it.
So why would companies do this? 👇
💡 Pipeline building — collecting CVs “just in case” they hire later.
💡 Employer branding — looking like a company that’s growing.
💡 Market testing — checking salaries or available skills.
💡 Internal politics — managers proving there’s “demand” for more staff.
💡 Simple admin errors — old posts that never got removed.
From the employer’s view, it’s about planning ahead or keeping appearances.
From the candidate’s view — it’s time lost, energy wasted, and hope drained.
So how can you protect your time and energy?
1️⃣ Do your homework:
Check if the same post keeps reappearing or lacks clear details (salary, start date, etc.)
2️⃣ Ask directly:
Kindly confirm if the role is actively hiring or pipeline only.
Good recruiters will tell you.
3️⃣ Know when to move on:
If things go quiet after a couple of follow-ups, it’s not you — it’s them.
4️⃣ Don’t take it personally:
Ghost jobs reflect processes, not your value.
5️⃣ Focus on real leads:
Smaller companies and personal referrals are often far more genuine.
✨ Bonus tip:
Follow recruiters who are transparent — they’ll tell you when a role is truly live.
🔁 If you’ve come across a ghost job lately, what did you notice?
Let’s make this conversation useful for everyone who’s job searching right now.