Greta and Judy just dropped a new Video on YouTube about Why Ads Don't Convert. Watch it here! https://www.youtube.com/watch?v=2_aLQP6CTHo&t=51s

Over the past five weeks, you’ve: - Installed your Meta Pixels and defined your audiences - Crafted a social media strategy to build trust before the click - Laid the groundwork for Reach Ads — including copy, creative, and KPIs - Built out high-converting landing and delivery pages - Created lead-generating ad campaigns designed to bring qualified people into your world That is real progress most businesses never get this far. But here's the thing: ADS DON'T WORK UNTIL THEY'RE LIVE Our goal is to bring simplicity and momentum to this process, and right now, the only thing standing between you and your next lead is launching. If you've been waiting for the perfect moment… this is it. We’re here to support you this week with: ✅ Hot Seat Coaching ✅ Troubleshooting setup or approvals ✅ Talking about What's Next We’ve built momentum. Now we want to help you TURN THAT INTO MOVEMENT, with your first ad campaign out in the world doing the work for you. HERE'S HOW YOU CAN USE THE LAST 2 CALLS TO GET PERSONALIZED SUPPORT: - Drop your ad creatives, captions, email sequences, and landing pages in the community - Map out your customer journey so we can provide insights on gaps - Ask questions about what you’re stuck on - Troubleshoot tech or meta issues - Provide your organic and paid strategy - Ask anything that’s keeping your ads from going live SHOW UP. GET SUPPORT. LAUNCH.

I grabbed the transcript from Brandon's video that @Ads Team recommended and threw it into chatgpt and asked it to give me a format anyone could duplicate, so I figured I'd share here too. 🎥 FOLLOWER GROWTH AD VIDEO STRUCTURE (OUTLINE) This is the exact flow used in the ad you shared — broken down so your students can plug in their own content while keeping the structure that converts. 1. Call Out the Ideal Client + Qualify Quickly Immediately identify who the ad is for, so it stops the scroll of the right person. Example: “Are you an online coach that has momentum?” Your Student Can Say: “Are you a [role] who [specific qualifier]?” Purpose: Hook aligned people fast. Push away unqualified leads. 2. Agitate the Gap / Current Problem Call out what they’re struggling with in their business right now. Example: “You’re good at sales, you just need more people to sell to.” Your Student Can Say: “You’re great at [X], but you’re stuck because of [Y].” 3. Invite Action Immediately (CTA #1) Tell them what to do right now — usually to follow or engage. Example: “What I want you to do is give me a follow here on Instagram...” Your Student Can Say: “Follow me here so I can show you how to [core promise].” 4. Drop Proof + Authority This is your brag moment. Show results, numbers, or success stories. Example: “I spent $472K last year on ads like these... Grew to 40K real followers… Signed 1,000+ high-ticket clients…” Your Student Can Say: “I’ve [achievement/result], helped [clients], or grown [X] by doing [Y].” TIP: Screenshots, overlays, or quick B-roll clips showing results can boost credibility here. 5. Make it Bigger Than You (Broader Proof) Show that this isn't just your success — it works for others too. Example: “This hasn’t only worked for me — we’ve had hundreds of testimonials.” Your Student Can Say: “My clients have done the same — it’s repeatable.” 6. Explain the Process / Framework (Simplified)

We are so excited to have you in the Simplicity Ad System Community! Tell us about yourself: - Your Name - Where are you located? - Fun Fact - Your Business Name - What is the one thing you are most excited about with ads and one thing about ads that terrifies you?

Andrew, our media buyer will walk you through the exact settings to generate leads based on the lead magnets and opt-ins you evaluated or created from last week. We will also share how to track attribution now that you will have organic AND paid ads running to your opt-ins. BEFORE OUR CALL: Select the lead magnet that you want to run ads to. Perform a quality assurance check to confirm that your client receives your lead magnet. Not sure what to look for?! Make sure to go back to Week 3 and complete the Landing Page Checklist