🎥 Inside This Week's Q&A: How to Actually Price Voice AI

Every week inside the AI Launchpad we run a live, themed Q&A. This week's was Voice AI pricing, and it's one of the most common things people get wrong when they start charging. Here's a taste of what we covered 👇

Setup fees: we charge ~$6K to $12K per build, priced on complexity. Most beginners undercharge by 5-10x.
The retainer trap: a $500/mo retainer is money for nothing when things go fine, and a huge headache when they don't. There's a smarter tier structure that fixes this.
Setup fee vs retainer: when to lean on the upfront fee and hand over the IP, and when to hold out for the monthly. Get this wrong early and you get locked into industries you don't want.
Deposits before you build: why we never wireframe until a deposit is paid, and how the first call is really just about selling that deposit.
Hard APIs = opportunity: a painful integration is actually your chance to build a product, not just bill a client.

In the full session we go deep on exact retainer pricing tiers, the 2-page contract setup we use, dashboards, the discovery process, and a Claude Code build breakdown, plus you can ask about YOUR specific deals live on the call.

👉 Join here: https://www.skool.com/brendans-ai-launchpad

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🎥 Inside This Week's Q&A: How to Actually Price Voice AI