Business Lessons from a Christmas Market River Cruise -One of many
I was blessed to experience our second Christmas Market River Cruise. This one was on the Rhine. We started in Amsterdam and ended in Basel. Every day was a different docking point in the Netherlands, Germany, and France. The Christmas markets are grand and magical. Even the tiniest of them. In Colmar, France, we discovered the investment per stall is $6000 for 6 weeks. Quite a hefty investment. They are required to be open every hour and day the market is open. Usually between 11 am - 8 pm M- S and 10 am to 8 pm on Sundays for six weeks! They can not sell any goods made in Asia. If they break the rules, they are kicked out the following year and are not allowed to return. The guide said there is a waiting list of 90 businesses wanting to get in. The Christmas market brings in 1.5 million people to the town of 70,000. Would you take the risk? Put aside what your product or service is right now. Would you be confident in yourself to invest $6000 without any guarantee? To trust yourself enough to know you can make it work out. The Pro's - the possibility of 1.5 million people walking by your booth The Con's- The initial Investment The added expenses - hiring help - buying inventory. - long hours -drained energy That is what your prospects are doing right now. They are going through the pros and cons of working with you or buying from you. They are asking themselves if they should trust themselves to invest in your product or service. They are also wondering if they can trust you. Many of the booths had the same merchandise, and the price was the same. But some booths drew me in to buy more than others. So, would you invest? Take the risk on yourself? Trust yourself to succeed?