OOOOKKKK this lead turned into into an ideal client.
Goes to show that the right audience with very specific content can translate into sales. For reference this was the client journey
Followed me from ad 3-4 months ago and we had small conversation -> ghosted me for months -> saw specific content that spoke directly to him -> in the DM's -> discovery call -> paying client.
Views 314 likes 15
Outcome - client strategy call booking (potential new strategy and content client)
What i learnt - hoped this would work the way it did and it played out like i thought. Its actually a bit of a long video for insta (over 3 minutes) but its super specific for someone wanting to build their personal brand. So if the right person clicks on it on my page it puts me as a specialist and will probs get them to dm me.