This is a working think tank for makers and founders who want to build real brands in public—starting with mine. I’m documenting the expansion of my own businesses in real time, drawing on 15 years of part-time experience now taken full-time, and opening the process up for discussion, testing, and shared learning. You’ll see decisions as they’re made, what works, what doesn’t, and why. No hype, no hustle theater. Just honest work, visible process, and brands built to last.