Welcome — glad you're here. I'm Joey Aguilar, founder of Equis Accounting, a virtual bookkeeping and CFO advisory firm for small businesses. For 20+ years I've worked in finance leadership, including as CFO then CEO of a company we grew from $11M to $25M+ in revenue — and now I help owners doing roughly $200k–$2M a year keep clean, current, tax-ready books. This group is for owners who want bookkeeping explained in plain English. No jargon. No judgment if you're behind — that's why most people join. Three quick things: 1. Introduce yourself below: what your business does, and where your books stand right now. 2. Drop your #1 bookkeeping headache. I'll answer as many as I can this week. 3. Grab the free resources in the Classroom as they're posted. House rules: be helpful, no spam or self-promotion, no sharing anyone else's private financial details. Let's get your books simple. 👇