Week 1 Game Plan - Scripts, Tools, Templates

60 Second Videos

🎥 Script 1: “Do I need 20% down to buy a house?”

Hook (first 5 sec):“Most people think you need 20% down to buy a home — and that’s just not true.”

Body (40 sec):“The reality is, there are programs that let you buy with as little as 3% down, and even 0% if you’re VA-eligible. The myth of ‘20% or nothing’ keeps a lot of buyers on the sidelines when they could already be building equity. What really matters is your credit, your debt-to-income ratio, and having a solid plan for closing costs.”

Close (10 sec):“So if you’re waiting until you’ve saved 20%, you may actually be waiting too long. Let’s talk about your options now — DM me and I’ll walk you through what’s available for your situation.”

🎥 Script 2: “Should I sell now or wait until spring?”

Hook (first 5 sec):“Thinking of selling but wondering if you should wait until spring? Here’s the truth…”

Body (40 sec):“Spring does bring more buyers, but it also brings more competition — meaning more homes on the market just like yours. Selling now can actually give you an edge because inventory is lower. Less competition often means stronger offers. The best decision really depends on your timeline, your home’s condition, and your local market activity.”

Close (10 sec):“If you’re debating, let’s run the numbers together. DM me and I’ll show you what selling now vs. later could mean for your bottom line.”

✨ Tips for recording:

Shoot vertical, good lighting, casual but confident tone.
Add captions for engagement.
End with a clear CTA (comment “info” or DM you).

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