@Marsha Verdic We hope you find a ton of value here!

1.Define Your Social Media Goals**: Before you start posting, identify what you want to achieve with your social media presence. Whether it's increasing brand awareness, driving website traffic, or generating leads, clearly defined goals will guide your content strategy. 2. Understand Your Audience**: Research your target audience to understand their demographics, interests, and online behavior. Tailor your content to resonate with your followers and provide value to them. 3. Maintain Consistent Branding**: Ensure that your social media profiles reflect your brand's visual identity, tone of voice, and messaging. Consistent branding builds brand recognition and helps establish a strong online presence. 4. Create Engaging Content**: Experiment with different types of content such as images, videos, polls, infographics, and user-generated content to keep your audience engaged. Use compelling captions and calls-to-action to drive engagement and interaction. 5. Schedule Regular Posts**: Consistency is key on social media. Create a content calendar and schedule posts in advance to maintain a regular posting frequency. Use social media management tools to streamline the scheduling process and track performance metrics. Let us know in comments if you are currently doing any of this...😀

If you want real insights from real people, Google search results don’t always do the trick. But you know where you can reliably find a wealth of advice from actual humans? That’s right: social media. In 2024 and beyond, social media channels represent the biggest threat to traditional search engines. TikTok is now integrating Google search results into its in-app results, and the platform has added robust search tools like Keyword Insights to its Creative Center. Plus, recent surveys suggest that social media platforms are the second most popular way for Gen Z to research their shopping decisions. It looks like Google is right to worry about TikTok, Facebook, and Instagram encroaching on its territory. In 2024, if you’re not answering your audience’s questions on social, chances are someone else will (and it might be your competitors). We talked about social SEO as an important trend in 2022 — and tested our theories in our own experiments — but it’s an even bigger deal now. Last year, the social SEO tactics we suggested focused mainly on keyword optimization in captions and profiles. Now, social strategies are evolving to address search intent while still producing content that entertains as it educates (edutainment, if you will). As long as it’s still relevant, evergreen content can show up in social search basically forever. And the more engagement those posts have, the more likely they are to rise to the top of social search results pages.