Sunk cost 💕 the big mistake
There are life decisions that go wrong. 😭 You marry a woman and after the wedding she turns out to be malicious. You buy a used car and after a few miles it breaks down. 😭Engine failure. You have already invested 6 months and a 5-figure sum in a project. 😭
Will you simply separate from the woman, dispose of the used car, and abandon the project without success?
Probably not at first. 🤔
Research into decision-making biases has found that we often continue too long and hold on to things that were doomed to fail long ago.
Why? 🙄
Well, we are afraid, ashamed, and shy away from loss—this is called loss aversion. 💕
Imagine if there was a technique that helped you make clearer decisions and avoid biases (which lead to bad decisions)? 💞🧠
What decisions have you made and stuck with for far too long? Or where have you observed something similar before?
I start in the comments...
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3 comments
Stefan Bösebeck
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Sunk cost 💕 the big mistake
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