🎭 Fear and hope - two sisters that manipulate
When fear is sold, your reason shuts down. When hope is sold, you give away responsibility. Both keep you stuck.
Truth Nuggets:
- Fear marketing hacks the “human OS”: It triggers patterns that drive impulsive over rational decisions.
- Hope is often the twin of fear in sales: First unsettle, then promise a “solution” – the classic funnel.
- Deep change starts where hope as an escape route ends: Hopelessness = no exit, only action.
- Telltale signs of fear/hope business: urgency pressure, vague salvation claims, binary “with us vs. without us” narratives.
- Principle: If you don’t react to fear/hope, you decide from clarity. That’s the basis for real transformation.
❓Question:
Where have you noticed fear or hope steering your decisions lately—and how did you counter it?
Exercise (Do-it-now):
- Pick one decision you’re facing now. Write it down in 1 sentence.
- Label the specific fear (F) and hope (H) driving it.
- Define an action-only alternative: “If neither F nor H matters, I do X now.”
Share your F/H scan + your “X” action in the comments, I start..
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🎭 Fear and hope - two sisters that manipulate
