AI and it's Impact on Marketers
I am well into writing a book on this topic. AI can AMPLIFY whatever you give it. Give it great strategy - spread the good word. Give it crap, it will produce a ton of crap and cause even more confusion around your brand. Here's the Introduction - https://lackey.agency/brand-management/wrap-bag-tag-before-you-brag-why-most-marketing-fails-at-step-one/ - I would love your feedback. Is this a book you might like to read?