Jun 20 • General discussion
Chapt 3 & 4 – Blue Ocean Strategy
Happy Friday OC Fam!
Time for the weekly Book Club check in — Chapters 3 & 4 of Blue Ocean Strategy
Let’s break this down properly:
These chapters are the real start of the strategy.
Chapter 3 introduces the idea of Value Innovation—which basically means stop trying to beat the market… and start creating a category where competition doesn’t exist.
This is where 99% of coaches get stuck:
They’re tweaking offers, pricing, etc. to be “better” instead of different.
But Blue Ocean brands don’t fight over these aspects, they create an entirely new lane of their own.
→ For your coaching business, this means:
• Stop positioning your offer against what other coaches are doing.
• Start identifying the assumptions your industry makes—and reconsider whether they’re actually valid or necessary.
• Focus on what your clients actually value most, and cut the rest.
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Chapter 4 introduces the Strategy Canvas—a map that shows how to visually plot the value curve of your market… so you can intentionally break it.
This can be a bit difficult if you don’t have a clear understanding of your market, so some research may be needed.
Example:
→ If everyone in your niche is competing on “access to you” (1:1 calls, Slack support, group calls)—you can win by removing that entirely and replacing it with better frameworks, clearer milestones, or automated delivery.
→ If everyone’s offering vague “mindset coaching,” you position yourself with clear tangible outcomes.
For example: “This is emotional reprogramming that stops self-sabotage at the root so you can finally hit your $20k/mo sales goals”.
Your job is to identify the 3–5 factors your market competes on… and then decide:
• What will you eliminate?
• What will you reduce?
• What will you raise/increase?
• What will you create/add?
This is how iconic businesses are built— by playing a completely different game.
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👊 Discussion Prompts (Drop your thoughts below):
1. What are the 3–5 main areas coaches in your niche compete on?
2. What could you eliminate that would actually differentiate you without hurting client results?
3. How might your offer, delivery, or niche shift if you stopped trying to do “more” and instead did what matters most?
Let’s get surgical with this one. I want to hear how you’re applying it.
#OCBookClub
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Chapt 3 & 4 – Blue Ocean Strategy
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