5d • General discussion
🆕 New Lesson Just Dropped: The Purpose of a Cold Call
Most people think the purpose of a cold call is to book a meeting, get a “yes,” or convince someone to give them time.
It isn’t.
I’ve just uploaded a short two-minute video that breaks down the real purpose of a cold call — and why understanding this changes how you approach every call from the outset.
If you’ve ever felt pressure, over-explained, or found yourself “chasing” the call instead of leading it, this will help reset your foundation before we move into questions, mindset and technique.
👉 Check it out in the Classroom: The Purpose of a Cold Call
Once you’ve watched it, drop your thoughts below —Did this shift how you’ve been thinking about cold calls?
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🆕 New Lesson Just Dropped: The Purpose of a Cold Call
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