Dec '25 ⢠General discussion
đ New Lesson Just Dropped: The Purpose of a Cold Call
Most people think the purpose of a cold call is to book a meeting, get a âyes,â or convince someone to give them time.
It isnât.
Iâve just uploaded a short two-minute video that breaks down the real purpose of a cold call â and why understanding this changes how you approach every call from the outset.
If youâve ever felt pressure, over-explained, or found yourself âchasingâ the call instead of leading it, this will help reset your foundation before we move into questions, mindset and technique.
đ Check it out in the Classroom: The Purpose of a Cold Call
Once youâve watched it, drop your thoughts below âDid this shift how youâve been thinking about cold calls?
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đ New Lesson Just Dropped: The Purpose of a Cold Call
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