This checklist is designed to help you evaluate your current marketing efforts and identify what’s working, what’s missing, and where your biggest opportunities are. As you go through it, you’ll gain clarity around your lead flow, follow-up, and overall marketing foundation — and see exactly where to focus next. Once you’ve completed it, you’ll be in a great position to start implementing or get support building a clear marketing plan moving forward.

The master checklist for school owners who want to reach 100 students — fast. If you're stuck at 30, 50, or 80 students, this shows you exactly what’s missing. Covers: lead generation, trial conversions, retention, culture, pricing, referrals, staff roles, and weekly non-negotiables. No fluff. No theory. Just proven systems that move you to 100 students.