An agency owner came to me frustrated. His client's GHL setup "wasn't working", leads were coming in, but almost nobody was booking. He was ready to rebuild the whole thing. When I looked under the hood, the problem was simple: New leads got one text... and then nothing. No follow-up, no reminder, no nudge. We added a basic follow-up sequence and a missed-call text-back. Same leads, same ads, same budget. The next week his client booked more calls than the whole month before. The lesson I keep relearning: most agencies don't have a lead problem. They have a follow-up problem hiding in their backend. So I'm curious, agency owners: When was the last time you actually checked what happens to a lead after they fill out the form? - This week - This month - Honestly... never 😅 If you're not sure, comment "AUDIT" and I'll tell you the 3 things I check first in every GHL account. Takes 10 minutes, no strings 🙌