Pillar 1 Character Building
Building the foundation for success.
0%
Pillar 2 Health & Fueling Performance
Fueling elite performance.
0%
Pillar 3 Personal Brand & Identity
Turning identity into opportunity.
0%
Private Course
Course Training for Dr. Keith
This is just for you
0%
NIL 101
NIL 101: Understanding Name, Image, and Likeness
1. What is NIL?
NIL stands for Name, Image, and Likeness—the legal right of athletes to profit from their personal brand.
It allows student-athletes to receive compensation for endorsements, sponsorships, social media promotions, camps, appearances, and more.
NCAA rules changed in July 2021, creating opportunities but also new responsibilities.
0%
1-5 of 5