Who this is (and isn’t) for
This group is for you if:
  • You’re a fitness or wellness personal brand.
  • You have an audience (small or medium) that actually engaged.
  • Content isn’t the main problem anymore.
  • You feel stuck behind the scenes.
  • You want clarity, leverage, and a business that doesn’t rely on chaos.
This group is not for you if:
  • You’re just starting and need basic content advice.
  • You’re looking for quick hacks or shortcuts.
  • You want someone to do everything for you.
  • You’re not open to looking at what’s actually broken.
The aim here is quality over noise. A tight nit group of the right people. Better conversations.
If that resonates - welcome to the group! If not no hard feelings.
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Tom Barkley
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Who this is (and isn’t) for
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Behind the Brand
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For fitness & wellness personal brands with an audience but messy systems BTS. Honest conversations about monetisation, structure & direction.
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