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What is this?
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Owned by Tom

Transform to Perform

17 members • Free

A 6 week group coaching programme to give you the training, accountability and education to become leaner, stronger and faster.

Behind the Brand

1 member • Free

For fitness & wellness personal brands with an audience but messy systems BTS. Honest conversations about monetisation, structure & direction.

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3 contributions to Behind the Brand
Quick Introduction
This group works best when people show up and take part. You don’t need to overshare or have everything figured out (that’s why we’re here) but a bit of context goes a long way in making the conversations more useful for everyone. So let’s start simple. Drop a short intro below: - Who you are. - What market you create content for. - Why you decided to join this group. That’s it. No pressure to be polished. No pressure to impress. Just enough context so the conversations here are grounded in real people, not anonymous accounts.
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Who this is (and isn’t) for
This group is for you if: - You’re a fitness or wellness personal brand. - You have an audience (small or medium) that actually engaged. - Content isn’t the main problem anymore. - You feel stuck behind the scenes. - You want clarity, leverage, and a business that doesn’t rely on chaos. This group is not for you if: - You’re just starting and need basic content advice. - You’re looking for quick hacks or shortcuts. - You want someone to do everything for you. - You’re not open to looking at what’s actually broken. The aim here is quality over noise. A tight nit group of the right people. Better conversations. If that resonates - welcome to the group! If not no hard feelings.
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Why this group exists
Most fitness & wellness personal brands don’t get stuck because they can’t grow an audience. It's what happens after that. Content is working. People are watching. Engagement is there. But behind the scenes? Monetisation is unclear. Systems are messy. Income is inconsistent. The founder / creator is doing everything. I created this group because I keep seeing the same pattern: Good brands, real audiences but no real business underneath them. This group is a space to talk honestly about what’s actually happening behind the brand: where money leaks - where systems break - where effort isn’t translating into income - where founders and creators feel overloaded or stuck. What this group is: • Real conversations. • Practical thinking. • No hype, no guru nonsense. • No pitching, no selling. What this group is not: • “Post more reels” or "algorithm hacking" advice. • Generic motivation. • Flexing screenshots. If you’ve built attention but feel unclear on how to turn it into something solid - you’re in the right place.
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Tom Barkley
1
5points to level up
@tom-barkley-4165
Transform to Perform

Active 6d ago
Joined Jan 17, 2026