Behave
Private
3 members
$29/month
Behave is an applied science lab for commercial professionals. Twelve months. Twelve social psychology experiments. One field experiment you run in your real professional week — every month.
Month 1: you learn why groups distort reality, play a game that makes it visible, then watch it operate in your next team meeting.
Month 12: you understand why the expectations you hold for your team quietly become the performance they deliver — and you run a deliberate experiment to test it.
What you bring back from each experiment feeds a growing evidence base across every industry, function, and seniority level in this community. This is not content you consume. It is science you test — against real situations, with real consequences.
Founded by Denis Marić. 15 years at Euromonitor, AB InBev, Coca-Cola, and Nestlé. Founding membership: €29/month. Locked permanently.
