I'll be at InfoComm this week! If you're there I'd love to catch up with you in person. If not, read more and let me know what's up with you. This week in Las Vegas, I will be repping with the Alcons Audio team and helping to showcase the future of audio technology. So what does that look like? Hint - it's ProRibbon loudspeaker technology by Alcons! Here are the models you need to know about and share - MR10 + MB10 mid-size reference monitor system - GR20 + GB181 high-output point-source system - QRP40 + QB363 point-source column array system - CR3 medium-format cinema system After InfoComm, I'll return home to Isle of Hope, Ga and continue my integration projects with Relentless Church, Saint Thomas Church, and Seed Church. These clients are on target to receive the best that BERA has to offer. Visit the BERA Technology page to discover my authorized brands. For new projects, reach out to me anytime: brenden@brendenrobertson.com

It’s been a while since the days of the dirty van tours & low rent clubs of my youth, but there will always be a venue that “bootstraps”. Last night, the local band I work for played a ticketed gig, but, today I’m in my church gig. The Saturday night venue is open air, smoking, and there is a layer of dirt on everything. The church hires professionals to clean and has reliable gear. What I realize this morning is that an untidy workspace creates mental friction and speed bumps little by little, and suddenly you are 7 hours in without a break, covered in sweat and dirt, rather than enjoying the entertainment you have worked hard to deliver. I knew very well the Saturday location includes questionable tech and power, or in other words, an uphill battle. I should have hired an A2 and allocated some responsibility manning the ship. Had I done so, I may have had more time to control the atmosphere, participate in the fellowship, and raise the bar for the venue to my standards as an A1. The difference in a clean production and a dirty one really comes down to teamwork and leadership. Everyone needs to do what they are called to do and needs someone to call them. If you, I, or the bootstrapping club owner individually put everything on our backs, then we will waste our collective potential, and the time to enjoy our fruits will pass too quickly.