Last week, the August Recognition team had the pleasure of exhibiting at the Gatwick Business Show, connecting with local businesses, ambitious entrepreneurs and industry professionals for a brilliant day of networking, inspiration and new opportunities. Our founder, Donna O’Toole, joined the team to represent August Recognition, with our exhibition stand positioned in the foyer. It was a great opportunity to meet so many people, hear about their businesses and share our passion for helping organisations achieve the recognition they deserve. From conversations at our stand to Donna taking to the stage, the event was a wonderful reminder of the ambition, innovation and talent within the local business community. Connecting with the Gatwick Business Community One of the things we enjoy most about attending business events is the opportunity to meet people face-to-face, learn about their journeys and discover what they’re working towards. The Gatwick Business Show gave us exactly that. Throughout the day, we really enjoyed speaking with visitors to our stand, introducing them to August Recognition and discussing the opportunities that business awards can create. We were also pleased to showcase AwardsApp, our innovative awards platform designed to make finding and entering awards smarter and simpler. But more than anything, the day was about building connections, sharing knowledge and celebrating the businesses that make our region such an exciting place to work. Whether you’re running an established business, growing an ambitious start-up or leading a team within a larger organisation, every business has achievements worth recognising. Sometimes, it’s simply a case of knowing how to turn those achievements into opportunities. Donna Takes to the Stage: “The One Strategy You Need to Win in Business Today” A highlight of the event was seeing Donna, take to the stage to deliver her talk, “The One Strategy You Need to Win in Business Today”. In today’s competitive business environment, standing out can be a challenge. Businesses invest significant time, energy and resources into marketing, sales and building their reputation, but there’s one powerful opportunity that’s often overlooked: winning business awards.

Utilities organisations are delivering enormous change. Customer experience is being redesigned. Sustainability commitments are becoming measurable programmes. Technology is changing how services are delivered. Teams are solving complex operational problems and creating better outcomes for customers and communities. But there’s a question we think more organisations should be asking: Has your reputation changed as quickly as your business has? You know what has changed internally. Your teams know. Your leadership knows. But do your customers and stakeholders see and believe the same level of progress? That difference between what you’ve achieved and what the outside world understands about you is what we call the recognition gap. It’s the central issue explored in our new Energy & Utilities Recognition Toolkit 2027. Great work doesn’t automatically create a great reputation It’s easy for an organisation to say it’s transforming, innovating or becoming more sustainable. The harder part is proving it. If you’ve transformed a customer journey, what changed for customers? If you’ve invested in sustainability, what measurable impact have you created? If you’ve introduced new technology, what became better because of it? That evidence matters. And when those achievements are independently recognised, they can become powerful proof points for customers, employees and stakeholders. Recognition helps turn ‘this is what we say about ourselves’ into ‘this is what we can prove.’ You could already be sitting on a winning story We often find the biggest opportunity isn’t finding more awards. It’s finding the achievements inside the organisation that deserve greater recognition. Think about your last 12-24 months. What have you achieved that would have seemed difficult two years ago? Perhaps you’ve improved support for vulnerable customers. Delivered measurable environmental impact. Transformed an operational process. Improved customer outcomes. Introduced an innovation that’s delivering significant results. Or you have a team whose work deserves far more visibility.

Spooky season is here. But missed award opportunities? That’s a genuinely scary thought. October is the perfect time to look back at what your business, teams and people have achieved in 2026 and ask whether those achievements are getting the recognition they deserve. Several prestigious awards are open now, with key November deadlines approaching. Here are five worth having on your radar. Gatwick Diamond Business Awards The Gatwick Diamond Business Awards celebrate outstanding businesses and people operating within the Gatwick Diamond economic area. With categories recognising areas including innovation, customer service, environmental performance and overall business excellence, they’re a strong opportunity for established businesses wanting to strengthen their reputation and showcase their achievements. Deadline: 13th November 2026 BIG Innovation Awards Got an innovation so good it’s frightening? The BIG Innovation Awards, run by the Business Intelligence Group, recognise innovative organisations, products and people making a meaningful impact. Innovation could mean a new product, service, process or approach. But here’s the important bit: you need to prove its impact. Think about what changed, the problem you solved and the measurable results you’ve achieved. For fast-growth disruptors in particular, credible third-party recognition for innovation can help reinforce category leadership and give customers, investors and stakeholders another reason to take notice. Deadline: 27th November 2026 Stevie® Awards for Sales & Customer Service The Stevie Awards for Sales & Customer Service recognise outstanding achievements across sales, customer service, contact centres and business development worldwide. With more than 300 categories covering individuals, teams, departments, technology, AI, transformation and innovation, there are plenty of opportunities for high-performing teams to receive valuable external recognition. For corporate department leaders, that recognition can also provide credible evidence of your team’s impact for leadership conversations, employee engagement and future planning.

Whether you’re a founder, business leader or senior executive, there’s one brand you can’t afford to overlook: Your own. Personal branding isn’t about self-promotion or simply being more visible. It’s about what you’re known for, why people trust you, and the evidence that supports your reputation. And in a world where customers, investors, partners and future employees can research you before they ever speak to you, that reputation matters. Your personal brand already exists Every achievement, interaction, recommendation, piece of content and external endorsement contributes to how people perceive you. The question is: does that perception match what you want to be known for? Are you an innovator? A trusted expert? A high-impact leader? Someone changing your industry? The strongest personal brands are built around genuine expertise, achievements and impact – and then reinforced by credible proof. Visibility gets you noticed. Credibility gets you trusted. It’s never been easier to become visible. Anyone can publish content, share an opinion or call themselves an expert. But visibility alone doesn’t build trust. That’s where independent recognition can make a real difference. Winning or being shortlisted for the right award provides third-party validation of your achievements. Instead of simply telling people you’re doing exceptional work, you have credible evidence to support it. For founders, that recognition can strengthen authority and investor confidence. For established business leaders, it can create differentiation and open new opportunities. And for corporate leaders, it can demonstrate impact and raise both individual and departmental profiles. Recognition gives your reputation evidence. What do you want to be known for? A strong personal brand should help direct people to why they would choose you as their supplier, partner, etc. So consider the results you’ve delivered, the problems you’ve solved, the people you’ve helped, the innovations you’ve introduced and the change you’ve created.

National Inclusion Week is a valuable moment to celebrate the people, initiatives and ideas making our workplaces more inclusive. But there’s an important question every business should be asking: What are we doing to make inclusion matter beyond this week? Because meaningful diversity and inclusion isn’t created by a single campaign, event or awareness day. It’s demonstrated through the decisions you make, the opportunities you create, the voices you listen to and the measurable impact your initiatives have on your people and your business. And if you’re doing that work well, it could also deserve wider recognition. From celebrating inclusion to proving its impact Whether you’re a fast-growth business building your employer brand, an established SME competing for talent and customers, or a People, HR, L&D or other department within a large organisation, inclusion can contribute to a much bigger business story. Think about what has changed in your organisation over the past 12-24 months. Have you improved representation within your workforce or leadership team? Created an employee network that has influenced business decisions? Made recruitment or progression more accessible? Introduced policies that have improved the employee experience? Developed a programme supporting social mobility, neuroinclusion, disability, gender equality or another underrepresented group? Perhaps you’ve changed your culture in a way that has improved engagement, retention or belonging. These are more than internal initiatives. When backed by strong evidence and measurable results, they can become powerful proof points for your organisation. Why Recognition Matters At August Recognition, we believe that strategic, independent recognition can provide external validation for the work you are already doing. For a fast-growth business, that recognition can strengthen your credibility with potential employees, customers, partners and investors. For an established SME, it can help differentiate your organisation, reinforce your employer brand and provide valuable evidence when competing for new business.