Which brand enters the graveyard next?
Robotic mowing didn’t just improve over the last three years — it mutated. For decades, robot mowers mostly lived in a smaller lane: boundary wire, limited options, slower adoption, and a handful of brands that felt proven enough to trust. Then everything changed. RTK. Vision systems. AI object detection. Wire-free setups. Cleaner apps. Faster manufacturing. More global players. Lower barriers to entry. Suddenly, what took years to develop started showing up every few months in another “revolutionary” machine. That’s the good news. The caution flag is that not every manufacturer riding this wave is built to last. Because robotic mowing isn’t just about launching a cool mower anymore. It’s about support. Firmware. Parts. Dealer networks. Battery quality. Navigation reliability. Real-world performance in bad yards, bad weather, and bad conditions. We’ve gone from a market with a few serious players… to a tidal wave of product saturation. And when saturation hits, the graveyard starts filling. Some brands will evolve. Some will merge. Some will quietly disappear. And some will leave customers holding an expensive robot with no future behind it. That’s why this season feels different. The robot mower market is no longer asking, “Can we build it?” Now it’s asking, “Who can survive it?” Read what we learned over the past three years