Why you need to build a cohesive author platform before your book launch. Allison Lane interviews Heidi Yarger (SpitfireGirl) on author branding—using brand photography, Canva, mood boards, and AI design tools to choose colors, create reusable marketing assets, and produce launch-ready visuals. Practical, step-by-step guidance for creating a visual identity that supports book marketing, media pitching, and speaking opportunities. https://www.buzzsprout.com/2270690/episodes/19992169 3 Key Takeaways - Your author brand is bigger than your book. Build a recognizable identity around your expertise, personality, and message instead of copying your book cover's design. - Start with a mood board and Canva brand kit. Choose colors, fonts, photography, and editable templates that work across your website, LinkedIn, and social media. - Use AI to support your brand, not define it. AI tools can remove backgrounds, adapt photos, and create visual assets. Your strategy and real personality should guide the results.