October 27, 2025 Amazon/Meta Ads Updates
I take classes with this gentleman and he posted this update today. I thought it may be helpful for you all to see. I have this as a google doc and will put the link as well in the comments in case you want to keep a copy. A bit long but if you're interested, it's worth a read. Author Marketing Insiders Community October 2025 Matthew J Holmes Amazon's A10 Algorithm Amazon doesn't care as much about internal ads anymore. They're now rewarding external traffic. Translation: Facebook ads, BookBub Ads, your email list β anything that brings people TO Amazon from the outside world now gets you better visibility than Amazon ads alone. The old "burst sale" strategy? Dead. Amazon put an end to it because they got sick of people gaming the system with BookBub Featured Deals, being "bestseller" for 47 minutes and category hopping. Now they want sustained sales from external sources. Which means your email list just became more valuable. And Facebook Ads are more important than ever for your Amazon visibility. Meta's Andromeda Update Meanwhile, Facebook completely rewrote how their algorithm serves ads, because they were having major problems with Ad retrieval - meaning that there were too many ads for the previous algorithm to cope with, and it was struggling to put the right ads in front of the right people. The short version: creative diversity is everything now.