Shoutout to for bringing this to my attention... LinkedIn has made significant changes to its feed in an effort to make it more relevant and informative and I think we are going to see more and more of this in other social channels.
The company aims to prioritize content that is grounded in knowledge and advice and is from people users know and care about.
💥BOOM! Yasss...we have to realize that our content needs to be MATTER to our person!
The changes include ensuring that posts from people users follow are more likely to be seen and prioritizing posts that share knowledge and advice throughout the platform.
💥 AGAIN...BOOM! This is why problem centric content is soooo powerful!
LinkedIn identifies knowledge and advice by evaluating factors such as the post's relevance to a specific audience, the author's expertise in the subject area (⬅️ pay attention to this!!), the presence of meaningful comments, and the inclusion of a unique perspective.
The company wants users to focus on reaching the right people rather than aiming for virality, as LinkedIn is seen as a digital workplace where content should be relevant to specific teams or individuals rather than appealing to everyone.
👉 In my experienced opinion...THIS is huge and again, I think we'll see this happening more on other socials as well! Leaning forward has always been my thing and why I started the Content to Profit program because relevant, problem based content is going to RULE moving forward. If you want to learn more about creating the right kind of content, let me know below!