We all love a bit of rough.
Especially when everything else is polished AI slop.
My scripted videos get nothing.
Maybe a "great insight" comment from ChatGPT.
The rough webinar clips I just cut and post get me conversations.
I keep noticing this.
Then ignoring it like an idiot.
Still catch myself wanting to polish everything.
Make it more "professional."
Bollocks to that.
AI writes perfectly now.
Every coach can get frameworks from ChatGPT.
The internet's drowning in identical content.
Your rough edges make you irreplaceable.
Most coaches outsource their thinking - asking AI what to post instead of sharing what they actually noticed.
Use AI to scale the distribution of your thinking, not replace it.
You build the muscle for insights.
AI handles repurposing.
The more you're properly yourself, the more you attract the right people and filter out the wrong ones.
Better clients.
Business that feels like yours.
Your IP is your personal experience.
Nobody can copy that.