What's up Habit Engineers!
Ryan Bowne here, Founder/CEO of Terra Grounding Floors.
Quick intro: I'm building the category-defining company in bioelectrical wellness infrastructure. We own the patent fortress (US 63/894,583) that controls who can and cannot create grounding flooring technology - basically the 'toll booth' model for the entire $875B wellness real estate market.
Why I'm here: Building Terra requires me to compound 1% improvements daily just like Max teaches.
Current habit stack: 4:30am wake → grounding meditation → morning prayer → patent strategy → family breakfast at 7 → partner negotiations → 6pm family dinner (non-negotiable) → kids' bedtime prayers → evening strategy for next day's agenda → repeat.
The Triple S Method keeps me locked in while juggling IP law, manufacturing partnerships, and a November 6 deadline that determines market control.
Favorite Podcast: How I Built This Episode: Stewart Butterfield - Slack
Why this hits different:
Everyone knows Slack's $27B exit, but this episode reveals something deeper - Stewart failed TWICE building games (Game "Neverending" and "Glitch") before accidentally creating Slack from internal tools.
Key insight that changed how I'm building Terra: Stewart says 'We didn't build Slack to be a business. We built it to solve our own problem, then realized everyone had that problem.'
This mirrors Terra exactly. I started trying to solve my own cortisol issues through grounding. Built the solution and immediately started filing patents/trademarks to lock down this entire category.
Three key takeaways that compound:
- Category creation > Competition - Slack didn't compete with email, they created 'work messaging'
- Infrastructure becomes invisible but essential - Nobody thinks about Slack anymore, they just use it
- Patents + Network effects = Monopoly - Stewart's biggest regret? Not filing more IP early
Currently applying this to Terra: We're not competing in flooring, we're creating 'bioelectrical wellness infrastructure' as a category. By November 6, one manufacturer gets exclusive rights. By 2030, grounding floors will be as expected as WiFi.
The episode's hidden gem (@ 47:30): Stewart talks about turning down early acquisitions because 'habits are more valuable than exits.' That's why I'm here with you all.
Who else has pulled founder insights from 'failed' gaming companies?" Every morning when I wake up, I read myself a "Refiner's Creed" which is a string of quotes about being forged through the fire/failure, enabling you to come out the other end of the "hard times" stronger and better because of the pain. I believe God puts you through what you can handle, to shape you into the person he put you on this earth to become.
I wrote down my why a long time ago (you should too): Mine is "Align humanity through tech".
Looking forward to learning from fellow founders, who understand that monopolies aren't built on products, they're built on habits that compound into category ownership.
P.S. - If anyone's building in wellness, real estate, or hard tech, let's connect. I'm documenting the entire journey from patent to IPO.