Day 4: Understand Your Audience Now that you’ve defined your why and artistic voice, it’s time to focus on who’s listening, your audience. Understanding your audience is key to creating a connection between your art and potential buyers. Today's focus: We’ll be identifying who your ideal audience is and where to find them. Knowing your audience allows you to tailor your messaging, build a stronger relationship with them, and ultimately sell more art. Questions to guide your reflection: 1. Who are the people most drawn to your art? (Think about age, gender, profession, interests, etc.) 2. What problems, desires, or emotions does your art speak to in your audience? 3. Where does your audience spend their time online or offline? (Consider social media platforms, offline or online communities, facebook groups, local events, etc.) 4. How do your audience’s values align with the themes in your work? Action Step: Spend 10-15 minutes writing down your thoughts on these questions. Afterward, research where you can connect with this audience, whether it's online platforms, local art shows, or specific communities. When you speak directly to the people who resonate with your work, they’re more likely to become buyers. Once you're done, share your insights in the comments below! 👇

My husband Drew recently did a post showing videos of him in the hospital when he nearly died ☠️…and it got tons of views and hundreds of comments! https://www.instagram.com/p/DC7Djz4v1DM/?igsh=MzRlODBiNWFlZA== And then, he did a post on an art 🖼️ sale and got hardly any views or comments. https://www.instagram.com/reel/DC-Zjqvynrt/?igsh=MzRlODBiNWFlZA== And it goes to show, Instagram hides posts that are trying to sell something. You have to outsmart the algorithm and not let it know you’re selling something 😀 Anyone here have success with reels or posts? And if so, what’s your advice? Drop it below 👇🏽