Stop posting into the void and start creating content that actually connects. In this workshop, you’ll learn storytelling strategies, content frameworks, and hook points that grab attention and build trust with your audience. Whether you’re sharing an event, promoting a program, or highlighting your artists, you’ll leave with practical tools to make your social media shine.

Learn how to communicate your organization’s impact in ways that feel authentic, not transactional, and discover how often to reach out without overwhelming your followers or donors. Rani Robison will share the exact storytelling formula she used to increase year-end giving by 35%, showing how simple shifts in timing, tone, and framing can turn passive readers into passionate supporters.

Elevate your museum or arts organization’s marketing efforts with AI. In this course, you’ll learn how to use AI to streamline content creation, improve efficiency, and maintain your institution’s unique voice. You’ll get practical tools for idea generation, automation, and time-saving techniques, without sacrificing authenticity or human connection. This course will help you integrate AI in a way that feels aligned, not artificial.