Hiring / Co-Founder Search: New Discussion Tab

How I became the Chief Marketing Officer:

I want to share a story with you—because it changed my life.

A few years ago, I was broke and driving Uber to survive. I had just come back to Europe from San Francisco, where I’d raised money for a startup that flopped. I was trying to figure out what was next.

One day, while browsing the App Store (as one does when procrastinating life), I stumbled across an app called Reflectly. It was beautiful. Genuinely well-designed, clever idea… but I could tell it wasn’t reaching its full potential.

At the time, I had already launched a few of my own (failed) app projects, so I had learned a few things the hard way.

I decided to write them an email. No pitch. No ask. Just love:

“Hey, I love your app. Here are a few ideas that might help you grow...”

Minutes later, I got a reply from the CEO.

Turns out—they were based a few blocks away from me in Copenhagen.

We jumped on a call. Talked for hours.

By the end of that conversation, he offered me a job. First employee. Head of Growth. Generous equity.

I want to emphasise, at this point my “experience” was a lot of failed apps that never made any money.

A few weeks later, we turned on monetization. Reflectly exploded. We hit 10 million users, acquired 10 companies, and I became Chief Marketing Officer.

A few years later, I sold my shares, moved to Costa Rica, became a barefoot jungle hippie… then got bored, came back to Europe, and lost all the money again in my next startup (but that’s a story for another time ).

Why am I sharing this?

Because I want to help you create your story:

Fact 1: It’s ridiculously hard to hire the right people in the app world. Good growth marketers, engineers, media buyers, designers—they’re unicorns.

Fact 2: It’s just as hard to find a co-founder. Whether you need someone technical, someone to handle growth, or someone to make things beautiful—finding the right person to build with feels like dating during a zombie apocalypse.

So… to try to make this a little easier, I’ve created a new Discussion tab: Hiring / Co-Founder Search.

This community is full of active builders. Some of us are technical. Some of us are growth-minded. But we all have one goal: build an amazing app business.

If you’re looking for someone—or you’re someone worth finding—drop a message in there. You honestly never know who might reply. Could be your future co-founder, CMO, or just someone who gives you that one idea that changes everything.

When you post, share a few things: