$169,684 in 2 months...and it's over

We knew this moment was coming....and this weekend we received the dreaded message from Apple. Here's the recap of our wild ride with

@Evrim Demir

Two months ago we saw the trend of dating advice apps
Built an MVP in 6h and launched v1 on the same day
Immediate tractionL: started making $1k / day
Our competitor was taken down from the app store for a few days and we were making $6k / day
Then top 2 competitors were taken down and we were making $10k+ / day
Apple started to systematically shut down the whole category. Every app went down, one by one
And finally, this weekend we received the message "Your app was removed from the App Store"

What's next? The app was pulled due to copyright infringement in our metadata. This means we're still getting the revenue, but the app is no longer available for download.

Technically speaking, this is a 5min fix. We can just change the title and we're back online. However, Apple is clearly shutting down all apps and for different reasons. If we get shut down again, we risk having our entire account terminated. Right now, we get the $169k paid out. If our account gets terminated, we won't get any money. Our entire account with the whole portfolio of apps gets shut down.

We're still deciding what to do, but most likely we will play it safe and not do anything. We will focus on other apps & other portfolios and simply let Apple pay us out the $169k over the next two months. It's time to get back to work and continue building cool stuff.

This has been one of the most fun experiences I've every had in my 10 years on the app store. Definitely the most money I made for the least amount of effort. We spent 6 hours making the MVP which ended up generating $169,684 in 2 months. Life is Good!

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