Most women in online business are not sitting around saying:
“I struggle with self-trust.”
“I feel misaligned.”
“I’m abandoning myself.”
That’s coaching language.
That’s industry language.
And honestly? A lot of it goes right over people’s heads.
Because real women say things like:
“I don’t know what’s wrong with me.”
“I keep changing my mind.”
“I overthink every post before I share it.”
“I’m exhausted.”
“I feel fake when I try to sound inspiring.”
“I know what I WANT to say… but then I water it down.”
“I keep buying more courses because I don’t trust myself to just move.”
THAT is the language that lands.
The best content does not sound like a self-help dictionary.
It sounds like someone finally put words to something people have been feeling for years.
Instead of saying: “Women need more self-trust.”
Say: “You probably trust everyone else’s opinion more than your own.”
Instead of: “You’re out of alignment.”
Say: “Your business feels heavy because you’re trying to build it like somebody else.”
Instead of: “You’re abandoning yourself.”
Say: “You knew you didn’t want to do it that way… but you ignored yourself because you were afraid people wouldn’t approve.”
That hits differently.
Because people do not connect to buzzwords. They connect to recognition.
They connect to: “Oh my gosh… that’s EXACTLY what I do.”
This matters in content creation so much.
Because sometimes it’s not that your message is wrong. It’s that your audience doesn’t use the same language you do.
If your content feels deep but nobody is responding… simplify the language.
Not the meaning. The language.
Speak like a human. Not like a motivational Pinterest board 😅
Inside The Rising and Powerfly Her, this is a huge part of what we work on: learning how to communicate in a way that actually lands emotionally instead of just sounding “smart” or inspirational.
Because clarity creates connection. And connection is what makes people stay.