Before we get into tools, pricing, or marketing, you need to understand why service businesses work and how they create real freedom. This is where you develop the mindset of a Freedom Builder.

This module helps you pick the best, fastest, and most profitable service business for your goals, budget, schedule, and local market. Choosing the right service is the FIRST big decision — and one of the most important.

Your business name is your identity. It tells customers who you are, what you do, and why they should trust you. This module helps you choose a strong, memorable, professional name that works in ANY market.

A strong brand separates amateurs from professionals. Homeowners trust businesses with clean, bold, confident branding — and this module shows you how to build exactly that. This is also where I share the branding principles I use in my own brands, including: ProLift Concrete Raising InsideOut Cleaning Co. Primitive Roots Top Secret Tuna ROOT Clothing Co. American Freedom Builders Follow this module exactly and your brand will stand out from day one.

This module walks you through making your business official: choosing a structure, getting basic paperwork done, and staying simple while you start making money. ⚠️ Quick note: This is not legal or tax advice. Always double-check with a local accountant or attorney if you’re unsure.

Your online presence is the engine that brings you leads every single day — even while you sleep. This module shows you how to set up the three essential online assets: Google Business Profile (most important) Facebook Business Page Simple website (optional but powerful) Follow this module step-by-step and you’ll start getting real leads faster than most small businesses in your city.