Primary Marketing: Simple Frameworks You Can Actually Use

A lot of people ask “okay, but how do I actually do primary marketing?” So I want to share a few very practical frameworks you can use right away, no big audience, no fancy tools.

Framework 1: The 5 Conversation Rule

Your goal is to have just 5 real conversations with people who fit your target audience.

Ask them things like: What are you currently struggling with? What have you tried already? What feels frustrating or confusing right now?

You’re not selling anything at this time, you’re listening to them. By conversation 5, you’ll already start seeing patterns.

Framework 2: The “Before / During / After” Questions

This helps you understand their journey.

Before: What was happening before this became a problem? During: What makes this hard or stressful right now? After: If this were solved, what would change?

This gives you powerful language for content and offers that you want to put out.

Framework 3: Pattern Tracking (This Is Key)

Write down repeated words, emotions, and frustrations.

When multiple people say the same thing in different ways, that’s bingo. Those patterns become your messaging.

Framework 4: Community Listening

Go where your audience already hangs out and just observe:• Listen to questions that are asked repeatedly• Lookout for posts that get the most engagement• Lookout for what they complain about?

You don’t always have to ask them, sometimes listening is enough.

Primary marketing doesn’t need to be complicated. It just needs to be intentional.

Drop a comment and tell me what would help most.

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