Its origins are from Japan in an ancient Shinto ritual, that’s been reimagined for modern life and popularised by people like Jesse Itzler as a once-a-year, make-or-break challenge that stretches you beyond what you think you're capable of. Now this doesn't have to be related to your business or career ... it might be, but it doesn't have to be. The core idea? Pick something so damn hard that there’s about a 50/50 chance you might fail. Something that freaks you out and excites you — and commit to doing it in 2026. That moment of intense discomfort becomes a psychological reset, shaking loose self-limiting beliefs and expanding what you know you can handle. A Misogi isn’t about impressing anyone. It's all about you. Testing your fear thresholds, confronting the inner voice that says “I can’t,” and proving to yourself what you’re really capable of. Design yours around your biggest barriers - body, mind, work, relationships - something that’s legitimately intimidating but not reckless.

This channel is for your 🌊 Misogi one big, scary, year-defining goal. Share what you’re committing to, why it matters, ask for support, and post updates as you go.