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Jun '25 • General discussion
VEO is the NEW SEO
🤖 AI Changed all the rules of SEO (While Most of the Industry Was Still Running Facebook Ads from 2016)
Your clients aren’t searching anymore. They’re asking — inside AI tools like:
  • Google SGE (Search Generative Experience)
  • ChatGPT
  • Bing Copilot
  • Perplexity.ai
  • Siri & Alexa
And if the AI doesn’t mention you in its answer? You don’t exist.
This is called VEO — Visibility Engine Optimization.
It’s not about rankings. It’s about relevance. And showing up inside AI-generated answers, not blue links.
💥 Why VEO > SEO
SEO
VEO
Optimizes for keyword rankings
Optimizes to be included in AI-generated answers
Focuses on backlinks, metadata, H1 tags
Focuses on authority, mentions, and conversational content
Built for bots
Built for AI assistants trying to be helpful
🧰 5-Part Checklist to Make Yourself AI-Visible
If you’re serious about showing up inside the new AI internet, here’s your playbook.
✅ 1. Fix Your Google Business Profile
AI tools pull a TON of info from here.
Do this:
  • Claim and verify your profile
  • Add services like “VA Loans,” “First-Time Buyer Agent,” etc.
  • Upload at least 5 legit photos (bonus: a selfie with a client)
  • Post at least 3 FAQs written like real human questions:
Pro Tip: Use emojis in your Google Posts (yep, they stand out).
✅ 2. Write FAQ-Style Content
AI favors helpful, human content.
Create 5–10 short posts that answer real questions people ask you. Keep it simple, direct, and formatted like this:
Q: Can I buy with a 620 credit score? A: Yes, FHA loans allow it. But you'll want to factor in debt and reserves. DM me if you want the real numbers.
Where to post:
  • Website/blog
  • Skool posts
  • Google Business updates
  • Your email newsletter
  • Instagram captions with carousels
✅ 3. Transcribe Your Videos
Bots can’t watch your videos. They read.
Do this:
  • Use Descript or YouTube’s auto-transcript
  • Add that transcript to the YouTube description or your website
  • Rename your videos to sound like questions clients ask
Bad: “March Market Update Ep. 4” Good: “Should I wait to buy a house in 2025?”
✅ 4. Get Mentioned on Trusted Platforms
AI curates answers based on authority.
The more you're seen, the more you’re trusted. Get mentioned or reviewed on:
  • Zillow
  • Yelp
  • Realtor.com
  • YouTube
  • Podcasts
  • Skool bio and community posts
  • Any high-authority site that Google indexes
Bonus tip: Post testimonials as image+text combos. AI reads the image alt text AND the caption.
✅ 5. Use Conversational Language
This is not a term paper. It's content written for real humans.
Avoid this:
“Our comprehensive lending solutions provide best-in-class financial guidance…”
Write this:
“If you're overwhelmed by loan options, let’s talk. I’ll break it down in plain English.”
AI tools are trained on real conversation—so talk like you would in a DM or voicemail.
🚨 Bonus Power Move: The VEO Loop
  1. Record a video answering a FAQ (under 60 seconds)
  2. Transcribe it (Descript or YouTube)
  3. Post the transcript + video to:
  4. Add hashtags, include your city or niche, and cross-link between platforms
One video = 5 AI signals. This is compounding content at its finest.
🧠 Final Thought:
VEO isn’t the future. It’s now.
If you’re not showing up when AI answers questions in your market, someone else is getting that lead. Not because they’re better. But because they’re visible.
👇 Action Steps:
✅ Fix your Google Business Profile today ✅ Write 3 FAQs and post them in Skool ✅ DM me “VEO” if you want the full cheat sheet + checklist
And if you’ve already done it? Drop a link to your updated Google profile or FAQ post below — I’ll give it a quick audit.
Let’s make sure AI knows your name.
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Keith Goeringer
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VEO is the NEW SEO
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