Content Creation Philosophy for Realtors: Getting More Business Through Results in Advance

Keith Goeringer

Aug 4 (edited) • General discussion

Happy Monday,

The Foundation: Know Your Ideal Client

Who do you want as your customer?

First-time homebuyers feeling overwhelmed by the process
Families looking to upgrade to a larger home
Empty nesters wanting to downsize
Investors seeking rental properties
People relocating to your area

What do they want?

To find and successfully purchase their ideal home
To sell their current home for top dollar quickly
To navigate the process without stress or costly mistakes
To feel confident they're making smart financial decisions

The Core Framework: Results in Advance for Real Estate

The Three Milestones Your Clients Need

Milestone 1: Understanding the Market & Process

How to determine what they can afford
Understanding current market conditions
Knowing the steps in the buying/selling process
Recognizing good vs. bad deals

Milestone 2: Preparation & Strategy

Getting pre-approved for financing
Preparing their home for sale (if selling)
Understanding negotiation strategies
Knowing what to look for in properties/offers

Milestone 3: Execution & Closing

Making competitive offers that get accepted
Navigating inspections and appraisals
Handling closing procedures
Avoiding common last-minute pitfalls

Content Ideas That Build Trust & Generate Leads

Teaching Milestone 1 Content

"5 Signs It's Actually a Good Time to Buy in [Your City]"
"What $400K Really Gets You in [Neighborhood] Right Now"
"First-Time Buyer Mistakes That Cost Thousands"
"Why Your Dream Home Might Be a Financial Nightmare"

Teaching Milestone 2 Content

"How to Get Your Offer Accepted in This Market"
"Home Staging Tricks That Add $20K to Your Sale Price"
"Pre-Approval vs. Pre-Qualification: What Sellers Really Want to See"
"Red Flags During Home Tours That Most Buyers Miss"

Teaching Milestone 3 Content

"What to Do When Your Appraisal Comes in Low"
"Closing Day Checklist: Don't Forget These 7 Things"
"How to Handle Multiple Offer Situations Like a Pro"
"Last-Minute Deal Killers and How to Avoid Them"

The Psychology in Action

As you help people through these milestones:

Their desire increases A family learning about market conditions realizes they could afford more house than they thought → they want to start looking seriously

Their trust grows You’ve already helped them understand complex processes for free → they see you as the expert

Sales become natural When they’re ready to buy/sell, you’re the obvious choice because you’ve already proven your value

Real Estate Content Rules

Always Make It About Them

❌ "I just sold another million-dollar home!"
✅ "How to know if that million-dollar home is actually worth it"

Give Away Valuable Information

Share market insights freely
Teach negotiation strategies
Explain complex processes in simple terms
Reveal "insider" knowledge

Be Consistently Helpful

Post market updates regularly
Answer common questions
Share success stories (focused on client outcomes)
Provide actionable tips

Sample Content Strategy

Monday: Market Update "This Week's Market Snapshot: What 3 New Listings Tell Us About [Neighborhood] Prices"

Tuesday: Educational Content "Why Your Realtor Should Never Show You Homes Above Your Budget (And What to Do Instead)"

Wednesday: Process Help "Step-by-Step: What Happens Between 'Offer Accepted' and 'Keys in Hand'"

Thursday: Mistake Prevention "The $15,000 Inspection Mistake I See Buyers Make Every Month"

Friday: Success Story (Client-Focused) "How Sarah Found Her Dream Home in 2 Weeks (In This Market!)"

Why This Works for Realtors

Trust Building Real estate is a high-trust transaction. By helping people before they hire you, you prove your expertise and build confidence.

Differentiation While other agents post listing photos, you're teaching valuable skills. You stand out as the educator, not just another salesperson.

Attraction Marketing Instead of cold calling or door knocking, ideal clients come to you because they've already experienced your value.

Referral Generation Satisfied clients who've seen your helpful content are more likely to refer friends and family.

Sample AI Prompt for Real Estate Content

"I need help creating social media content. I'm a realtor who helps first-time homebuyers and families looking to upgrade find and purchase their ideal home without stress or costly mistakes. I need content that teaches them the key steps in the home buying process, how to make competitive offers, and how to avoid common pitfalls. The goal is to demonstrate my expertise so they'll want to work with me when they're ready to buy or sell."

The AI can then generate weeks of content ideas, posting schedules, and specific posts that follow this framework.

The Bottom Line

By consistently helping people understand the real estate process, you position yourself as the obvious choice when they're ready to make a move. You're not chasing leads — you're attracting clients who already trust your expertise and want to work with you.

This approach works especially well for realtors because real estate decisions are complex, emotional, and high-stakes. People desperately want guidance from someone they trust, and consistent helpful content is the best way to build that trust at scale.

Keith

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