Stop defending your price and start commanding it. Most guys are one algorithm change away from bankruptcy because they sell "cleaning." We sell Restoration, Health, and Certainty. In this module, you'll learn: • The Math of Failure: Why $199 is actually costing you money. • The Visual Authority Audit: Closing the deal before you open your mouth. • The Anti-Commodity Script: The 20-year psychological framework for handling price shoppers.