Anyone building something over the weekend? Introducing a new character, a video project, a new workflow you finally cracked, doing something outside - some summer fun? I want to hear it. I'll go first: tomorrow morning I'm on a plane to Honduras for a mission trip ✈️ And the camera's coming with me 📸 I'll be shooting portraits in the villages we visit. Anyone been to Honduras? it's probably my fifth time going! Your turn. Drop your plans below 🏖️!

Good morning. Two things. First, if you're on a paid Claude plan (Pro or up), Anthropic's most powerful model, Fable 5, is included free until July 12. After that it costs extra. If you've been meaning to try it, this week is the week. Second, I've been running it hard, and I want to share what it dug up, because it hit close to home. I asked it to research our industry and told it not to sugarcoat anything. 83% of photographers are already using AI. Almost all of them for captions and emails. Almost nobody for the work that actually pays. Meanwhile, brands are paying $2,000–$10,000 for AI content packages, and $1,500 a month for a single social content retainer. And basic product photography is getting undercut by 85–95% — the middle of the market is disappearing. When AI can make product shots for 90% less, you can't win by competing against it on price. You win by moving up a level and directing it. That's my goal here in this community. If you want to put Fable 5 to work before the window closes: ask it to look at your website and your rates the way a stranger with money would. Or have it research one brand you've been wanting to pitch. Tell it "don't sugarcoat anything." It won't. It's best used for COMPLEX PROJECTS. What's the one thing you'd want it to dig into for your business ? Share some ideas below! I'll share my latest ask in Claude.

Hey everyone, I just dropped my video on "How to create an AVATAR - Module 1". It's located inside the core skills section of the classroom. Link Can't wait to see the avatars you guys create! Be sure to drop it below when you're done!