Welcome to Module 6: Email Copywriting. π§
Email is powerful because it's personal. But it's also crowded.
We all have a "spam filter" in our brains. We scroll through our inbox and delete 90% of emails without even opening them. This module is about being in the 10% that gets opened.
π‘ Discussion Prompt:
Open your email app right now (I'll wait). Look at the "Promotions" tab or your spam folder.
Find one subject line that made you instantly want to delete the email.
Why? Was it too hype-y? Too boring? Did it use ALL CAPS?
π Share the "bad" subject line below. Let's learn what not to do!