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Ship It Thursday w/ Franz is happening in 23 hours
Fable 5? Mythos!
Over the past few days we've watched something fascinating happen. Anthropic announced that Claude Fable 5 and Claude Mythos were temporarily unavailable in many regions after the U.S. government imposed export restrictions on certain frontier AI models. Whether you agree with the policy or not isn't actually the interesting part. The interesting part is this: The United States clearly believes these models are now strategic assets. Think about that for a second. For decades the world's most valuable exports were things like: • Oil • Aircraft • Semiconductors • Military technology Now... Large Language Models are entering that same category. Governments don't restrict technologies that aren't powerful. They restrict technologies they believe could shift economic, military and geopolitical power. Why this matters for us? As builders, entrepreneurs and operators... We don't get to influence export policy. But we do get to decide how prepared we are. Every major technological shift creates two groups of people. The first group waits until the technology becomes mainstream. The second group learns while everyone else is debating whether it matters. History has generally rewarded the second group. The temporary restrictions actually made me more bullish on AI. If governments are willing to intervene... If companies are spending billions training these models... If nations see them as strategic assets... Then we're probably still incredibly early. The conversation has moved beyond "Can AI write an email?" We're now talking about technology that governments believe is important enough to regulate at the highest level.
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Fable 5? Mythos!
Mastering Automation?
I currently run +-R125,000 in monthly ad spend through scenarios stitched together in make.com. I never took a course on it. I started. I got stuck on the technicalities. I screenshotted exactly where I was stuck, wrote one clear line on what the problem was, and fed it to Claude. I got the solution. Then I built the next scenario. Got stuck again. Same loop. Screenshot, problem, Claude, solution, ship. That loop is the whole skill. AI is trained on the bulk of the internet, and the bulk of the internet exists to educate. Which means every subject-matter expert that ever wrote a tutorial, a forum reply, or a docs page is now sitting one prompt away. You don't need the course. You need the loop. Screenshot. Problem. Prompt. Apply. Repeat.
Mastering Automation?
Claude Cowork's Application for Automated Multiplatform Reporting
Every Monday morning I used to lose four hours stitching one report together. Meta Ads pulled across six accounts, ViciDial dispositions from the campaign view, lead inventory from a Google Sheet, agent performance from Slack reactions, premium event logs from a webhook. By the time I had numbers I trusted, half my morning was gone and the team was already asking what we were optimising. Cowork killed that workflow in under two weeks. Not because it's a smarter chatbot. Because it's an integration layer wearing a chat interface. That distinction matters. Most operators I talk to use Cowork the way they use ChatGPT. Reformat this. Summarise that. Clean this CSV. One task at a time, one platform at a time. That's the chatbot mindset and it leaves most of the value on the floor. The real move is treating Cowork as a reporting orchestration layer. One standing instruction, multiple platforms, one consolidated output. You stop being the human glue between systems. Here's what my morning report does now without me touching it. Cowork pulls yesterday's spend and lead volume from every Meta account I'm authorised on through the Meta connector. Cross-references against the lead inventory in our Google Sheet. Cuts that against agent activity logged in Slack reactions over the last 24 hours. Runs the cost-per-lead and cost-per-sale calc against our base premium. Outputs a WhatsApp-formatted summary into the ops group by 7am. I read it with my coffee, decide what to kill or scale, and the team has direction before 8. The shift wasn't technical. It was a change in how I scoped the work. Three things operators get wrong when they first try this. They write prompts instead of job specs. Cowork performs best when you treat the standing instruction like a job description for a new hire. Sources, frequency, format, definition of done, edge cases to flag. They try to consolidate the report inside Cowork's chat window. Don't. Push the output to where your team already lives. Slack, WhatsApp, a Notion doc, a Google Sheet tab. The medium is the message.
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PROMPTS DON'T BUILD BUSINESSES. SYSTEMS DO.
Everyone wants prompts. Nobody wants systems. Because prompts are exciting. Systems are boring. But boring scales. Boring pays. Boring wins. That's the difference between using AI... And building with AI. Which one are you doing?
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PROMPTS DON'T BUILD BUSINESSES.  SYSTEMS DO.
AI won't replace you. But someone using AI will.
Everyone's asking whether AI will replace humans. Wrong question. The real question is: What happens when one human suddenly works like ten? Because that's already happening. Not in five years. Right now. The people pulling ahead aren't smarter. They're not working harder. They're building leverage. And the gap is getting bigger every week. That's why I built this community. Not to teach AI. To build operators. What do you do for a living?
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AI won't replace you. But someone using AI will.
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