These aren't theories. These are patterns reverse engineered from 100+ million view videos.
Use ONE formula per video. Don't combine them or it gets messy.
π FORMULA 1: Pattern Interrupt
What it is: Start with something unexpected that breaks the scroll pattern.
Structure: Normal scene β Sudden chaos β Resolution
Example: Person walking dog β Dog sees squirrel β Absolute mayhem
Why it works: Human brain is wired to notice anomalies. You're exploiting caveman instincts.
Best for: Comedy, WTF, chaos content
β‘ FORMULA 2: Micro-Tension + Release
What it is: Build tiny moment of suspense, then payoff.
Structure: Setup (2 sec) β Build tension (4 sec) β Payoff (4 sec)
Example: Ball rolling toward edge β Slows down β Falls anyway (or doesn't)
Why it works: Your brain releases dopamine on the payoff. Addictive loop.
Best for: Satisfying, CCTV, animals
π¬ FORMULA 3: Expectation Flip
What it is: Set up one expectation, deliver the opposite.
Structure: "You think X will happen..." β "...but Y happens instead"
Example: Cat stalks bird β Bird doesn't fly away β Stares back β Cat retreats
Why it works:Surprise = emotion = shares.
Best for: Comedy, animals, wholesome
π FORMULA 4: Escalation Loop
What it is: Thing gets progressively worse/better/weirder.
Structure: Problem 1 β Solves it β Creates problem 2 (bigger) β Solves it β Problem 3 (biggest)
Example: Person trips β Catches self β Knocks over plant β Catches plant β Drops phone in toilet
Why it works: Each escalation resets the retention timer. Keeps them watching.
Best for: Chaos, comedy, WTF
π FORMULA 5: Perfect Loop
What it is: End connects seamlessly to beginning.
Structure: Action starts β Builds β Ends in starting position
Example: Ball rolls down ramp β Triggers mechanism β Ball returns to top β Loops
Why it works: Brain wants closure. Loop denies it. They watch 3-4 times trying to "solve" it.
Best for: Satisfying, kinetic, mesmerizing
π FORMULA 6: Emotional Whiplash
What it is: Quick emotional switches.
Structure: Sad β Funny β Wholesome (in 10 seconds)
Example: Dog waiting at door (sad) β Owner comes home β Dog breaks physics with excitement
Why it works: Emotional range = memorable. They feel something.
Best for: Animals, heartwarming, storytelling
β±οΈ FORMULA 7: Time Manipulation
What it is: Play with speed/pacing.
Structure: Fast β Slow-mo β Fast
Example: Normal speed chaos β Freeze-frame on peak moment β Resume
Why it works: Slow-mo = importance. Your brain thinks "this moment matters."
Best for: Sports, chaos, satisfying
π― FORMULA 8: The "Wait For It"
What it is: Delay the payoff.
Structure: Setup β Build β Build more β Finally deliver
Example: Person sets up elaborate Rube Goldberg β Takes 8 seconds β Finally triggers
Why it works: Sunk cost fallacy. They've invested 8 seconds, they NEED to see the end.
Best for: Satisfying, comedy, chaos
π§ PRO TIP:
Don't explain the formula in the video. Just use it. The pattern works subconsciously.
π¬ COMMENT: Which formula are you testing first?